Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing

Sunmee Choi, Sooyeon Kim

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Computer Science