Determinants of internet advertising effects: Advertisement types and clothing involvement

Eunju Ko, Yeung Bong Park

Research output: Contribution to journal › Article › peer-review

Cite this

@article{9450d2d77a294752920ed2bc6eb556e3,

title = "Determinants of internet advertising effects: Advertisement types and clothing involvement",

author = "Eunju Ko and Park, {Yeung Bong}",

year = "2002",

language = "English",

volume = "15",

pages = "51--58",

journal = "Irish Marketing Review",

issn = "0790-7362",

publisher = "Mercury Publications Ltd.",

number = "2",

}