Designing a business model for the content service of portable multimedia players

Jae Kang Lee, Jong Ha Lee, So Young Sohn

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


The internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer's audio and video service preference. The internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers' willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development.

Original languageEnglish
Pages (from-to)6735-6739
Number of pages5
JournalExpert Systems with Applications
Issue number3 PART 2
Publication statusPublished - 2009 Apr

All Science Journal Classification (ASJC) codes

  • General Engineering
  • Computer Science Applications
  • Artificial Intelligence


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