TY - JOUR
T1 - Crafting an environment to foster integration in new product teams
AU - Im, Subin
AU - Nakata, Cheryl
PY - 2008/9
Y1 - 2008/9
N2 - The integration of functionally diverse members in new product teams is a long-standing managerial challenge. This study addresses two questions to help meet this challenge: 1) how can the environment around teams be crafted to foster integration, and 2) does integration help teams to create superior or more advantageous new products? Based on a survey of 206 cross-functional new product teams, we learned that certain environmental factors (market-oriented reward system, planning process formalization, managerial encouragement to take risks, and managerial involvement in new product projects) facilitate integration in teams, which, in turn, leads to the creation of superior or more advantageous new products.
AB - The integration of functionally diverse members in new product teams is a long-standing managerial challenge. This study addresses two questions to help meet this challenge: 1) how can the environment around teams be crafted to foster integration, and 2) does integration help teams to create superior or more advantageous new products? Based on a survey of 206 cross-functional new product teams, we learned that certain environmental factors (market-oriented reward system, planning process formalization, managerial encouragement to take risks, and managerial involvement in new product projects) facilitate integration in teams, which, in turn, leads to the creation of superior or more advantageous new products.
UR - http://www.scopus.com/inward/record.url?scp=49749126323&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=49749126323&partnerID=8YFLogxK
U2 - 10.1016/j.ijresmar.2007.11.001
DO - 10.1016/j.ijresmar.2007.11.001
M3 - Article
AN - SCOPUS:49749126323
SN - 0167-8116
VL - 25
SP - 164
EP - 172
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
IS - 3
ER -