Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

Sojin Jung; Hongjoo Woo; Byoungho Ellie Jin

Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

Sojin Jung, Hongjoo Woo, Byoungho Ellie Jin

Department of Clothing and Textiles

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	94
Number of pages	1
Publication status	Published - 2019
Event	Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications - Hong Kong, Hong Kong Duration: 2019 May 21 → 2019 May 23

Conference

Conference	Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications
Country/Territory	Hong Kong
City	Hong Kong
Period	19/5/21 → 19/5/23

All Science Journal Classification (ASJC) codes

Mechanics of Materials
Materials Science(all)

Cite this

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title = "Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity",

author = "Sojin Jung and Hongjoo Woo and Jin, {Byoungho Ellie}",

year = "2019",

language = "English",

pages = "94",

note = "Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications ; Conference date: 21-05-2019 Through 23-05-2019",

}

Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity. / Jung, Sojin; Woo, Hongjoo; Jin, Byoungho Ellie.
2019. 94 Paper presented at Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications, Hong Kong, Hong Kong.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

AU - Jung, Sojin

AU - Woo, Hongjoo

AU - Jin, Byoungho Ellie

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M3 - Paper

AN - SCOPUS:85071507013

SP - 94

T2 - Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications

Y2 - 21 May 2019 through 23 May 2019

ER -

Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

Conference

All Science Journal Classification (ASJC) codes

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Cite this