TY - JOUR
T1 - Bridging Asia and the world
T2 - Global platform for the Interface between marketing and management
AU - Ko, Eunju
N1 - Publisher Copyright:
© 2018
PY - 2019/6
Y1 - 2019/6
N2 - This special issue includes twenty-three research papers written by thirty-four authors representing eleven countries. The papers address four topic areas: new product innovation and online retailing, luxury branding and sustainability, brand management and advertising, or marketing strategy and management. The introduction summarizes how each article extends developments, theories, and practices in response to new trends in management scholarship and global marketing practices.
AB - This special issue includes twenty-three research papers written by thirty-four authors representing eleven countries. The papers address four topic areas: new product innovation and online retailing, luxury branding and sustainability, brand management and advertising, or marketing strategy and management. The introduction summarizes how each article extends developments, theories, and practices in response to new trends in management scholarship and global marketing practices.
UR - http://www.scopus.com/inward/record.url?scp=85059164978&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85059164978&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2018.12.061
DO - 10.1016/j.jbusres.2018.12.061
M3 - Editorial
AN - SCOPUS:85059164978
SN - 0148-2963
VL - 99
SP - 350
EP - 353
JO - Journal of Business Research
JF - Journal of Business Research
ER -
