Brand equity and purchase intention in fashion products: a cross-cultural study in Asia and Europe

Eunju Ko, Kyung Hoon Kim, Hooley Graham, Nick Lee, Donghae Lee, Hong Seob Jung, Byung Joo Jeon, Hakil Moon

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)247-278
Number of pages32
JournalJournal of Global Academy of Marketing Science
Issue number4
Publication statusPublished - 2008

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