Brand equity and purchase intention in fashion products: a cross-cultural study in Asia and Europe

Eunju Ko, Kyung Hoon Kim, Hooley Graham, Nick Lee, Donghae Lee, Hong Seob Jung, Byung Joo Jeon, Hakil Moon

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	247-278
Number of pages	32
Journal	Journal of Global Academy of Marketing Science
Volume	18
Issue number	4
DOIs	https://doi.org/10.1080/12297119.2008.9730181
Publication status	Published - 2008

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title = "Brand equity and purchase intention in fashion products: a cross-cultural study in Asia and Europe",

author = "Eunju Ko and Kim, {Kyung Hoon} and Hooley Graham and Nick Lee and Donghae Lee and Jung, {Hong Seob} and Jeon, {Byung Joo} and Hakil Moon",

year = "2008",

doi = "10.1080/12297119.2008.9730181",

language = "English",

volume = "18",

pages = "247--278",

journal = "Journal of Global Academy of Marketing Science",

issn = "1229-7119",

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T1 - Brand equity and purchase intention in fashion products: a cross-cultural study in Asia and Europe

AU - Ko, Eunju

AU - Kim, Kyung Hoon

AU - Graham, Hooley

AU - Lee, Nick

AU - Lee, Donghae

AU - Jung, Hong Seob

AU - Jeon, Byung Joo

AU - Moon, Hakil

PY - 2008

Y1 - 2008

U2 - 10.1080/12297119.2008.9730181

DO - 10.1080/12297119.2008.9730181

M3 - Article

SN - 1229-7119

VL - 18

SP - 247

EP - 278

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

IS - 4

ER -