Big data and smat city planning: The case of Owl Bus in Seoul

Sounman Hong; Youngrok Kim; Jeongin Park

doi:10.1109/BigData.2018.8622632

Big data and smat city planning: The case of Owl Bus in Seoul

Sounman Hong, Youngrok Kim, Jeongin Park

Department of Public Administration

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

There is optimism that government use of »big data» will improve the outcomes of public policies. Despite such optimism, however, little evidence exits on the role big data can play in improving government service. In this study, we undertake one of the first quantitative studies showing the potential utility and limitations of »big data-based policymaking.» We explore the recent use of big data in the policymaking of the Seoul Metropolitan Government. In 2013, the government introduced the »Owl Bus» - a late night bus system - whose routes were selected based on government analyses of big data relating to citizens' late night taxi and mobile phone use. The findings suggest that the average number of passengers on the Owl Bus routes was significantly greater than on other daytime bus routes with comparable characteristics. That said, we also present the potential limitations of evidence-based policymaking in general, especially when politics and equity considerations are factored into the policymaking.

Original language	English
Title of host publication	Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018
Editors	Yang Song, Bing Liu, Kisung Lee, Naoki Abe, Calton Pu, Mu Qiao, Nesreen Ahmed, Donald Kossmann, Jeffrey Saltz, Jiliang Tang, Jingrui He, Huan Liu, Xiaohua Hu
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	4492-4500
Number of pages	9
ISBN (Electronic)	9781538650356
DOIs	https://doi.org/10.1109/BigData.2018.8622632
Publication status	Published - 2019 Jan 22
Event	2018 IEEE International Conference on Big Data, Big Data 2018 - Seattle, United States Duration: 2018 Dec 10 → 2018 Dec 13

Publication series

Name	Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018

Conference

Conference	2018 IEEE International Conference on Big Data, Big Data 2018
Country/Territory	United States
City	Seattle
Period	18/12/10 → 18/12/13

Bibliographical note

Publisher Copyright:
© 2018 IEEE.

All Science Journal Classification (ASJC) codes

Computer Science Applications
Information Systems

Access to Document

10.1109/BigData.2018.8622632

Cite this

Hong, S., Kim, Y., & Park, J. (2019). Big data and smat city planning: The case of Owl Bus in Seoul. In Y. Song, B. Liu, K. Lee, N. Abe, C. Pu, M. Qiao, N. Ahmed, D. Kossmann, J. Saltz, J. Tang, J. He, H. Liu, & X. Hu (Eds.), Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018 (pp. 4492-4500). Article 8622632 (Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/BigData.2018.8622632

Hong, Sounman ; Kim, Youngrok ; Park, Jeongin. / Big data and smat city planning : The case of Owl Bus in Seoul. Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018. editor / Yang Song ; Bing Liu ; Kisung Lee ; Naoki Abe ; Calton Pu ; Mu Qiao ; Nesreen Ahmed ; Donald Kossmann ; Jeffrey Saltz ; Jiliang Tang ; Jingrui He ; Huan Liu ; Xiaohua Hu. Institute of Electrical and Electronics Engineers Inc., 2019. pp. 4492-4500 (Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018).

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abstract = "There is optimism that government use of »big data» will improve the outcomes of public policies. Despite such optimism, however, little evidence exits on the role big data can play in improving government service. In this study, we undertake one of the first quantitative studies showing the potential utility and limitations of »big data-based policymaking.» We explore the recent use of big data in the policymaking of the Seoul Metropolitan Government. In 2013, the government introduced the »Owl Bus» - a late night bus system - whose routes were selected based on government analyses of big data relating to citizens' late night taxi and mobile phone use. The findings suggest that the average number of passengers on the Owl Bus routes was significantly greater than on other daytime bus routes with comparable characteristics. That said, we also present the potential limitations of evidence-based policymaking in general, especially when politics and equity considerations are factored into the policymaking.",

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Hong, S, Kim, Y & Park, J 2019, Big data and smat city planning: The case of Owl Bus in Seoul. in Y Song, B Liu, K Lee, N Abe, C Pu, M Qiao, N Ahmed, D Kossmann, J Saltz, J Tang, J He, H Liu & X Hu (eds), Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018., 8622632, Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018, Institute of Electrical and Electronics Engineers Inc., pp. 4492-4500, 2018 IEEE International Conference on Big Data, Big Data 2018, Seattle, United States, 18/12/10. https://doi.org/10.1109/BigData.2018.8622632

Big data and smat city planning: The case of Owl Bus in Seoul. / Hong, Sounman; Kim, Youngrok; Park, Jeongin.
Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018. ed. / Yang Song; Bing Liu; Kisung Lee; Naoki Abe; Calton Pu; Mu Qiao; Nesreen Ahmed; Donald Kossmann; Jeffrey Saltz; Jiliang Tang; Jingrui He; Huan Liu; Xiaohua Hu. Institute of Electrical and Electronics Engineers Inc., 2019. p. 4492-4500 8622632 (Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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A2 - Liu, Huan

A2 - Hu, Xiaohua

PB - Institute of Electrical and Electronics Engineers Inc.

Y2 - 10 December 2018 through 13 December 2018

ER -

Hong S, Kim Y, Park J. Big data and smat city planning: The case of Owl Bus in Seoul. In Song Y, Liu B, Lee K, Abe N, Pu C, Qiao M, Ahmed N, Kossmann D, Saltz J, Tang J, He J, Liu H, Hu X, editors, Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018. Institute of Electrical and Electronics Engineers Inc. 2019. p. 4492-4500. 8622632. (Proceedings - 2018 IEEE International Conference on Big Data, Big Data 2018). doi: 10.1109/BigData.2018.8622632

Big data and smat city planning: The case of Owl Bus in Seoul

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