Architectural criteria for website evaluation -conceptual framework and empirical validation

With the rapid development of the Internet, many types of websites have been developed. This variety of websites makes it necessary to adopt systemized evaluation criteria with a strong theoretical basis. This study proposes a set of evaluation criteria derived from an architectural perspective which has been used for over a 1000 years in the evaluation of buildings. The six evaluation criteria are internal reliability and external security for structural robustness, useful content and usable navigation for functional utility, and system interface and communication interface for aesthetic appeal. The impacts of the six criteria on user satisfaction and loyalty have been investigated through a large-scale survey. The study results indicate that the six criteria have different impacts on user satisfaction for different types of websites, which can be classified along two dimensions: users' goals and users' activity levels.