Applicant attraction to foreign companies: The case of Japanese companies in Vietnam

The ability to recruit talented employees in foreign markets has become crucial to the success of multinational corporations. This study investigated how foreign companies attract local employees by considering the case of Japanese companies in Vietnam. The results of a survey of 326 respondents indicate that individual values yielded both direct and indirect effects on their attraction to Japanese companies. Specifically, work-centric,money-oriented, and collectivistic job-seekers were more attracted to Japanese companies.Further, individual values moderated the relationship between organizational characteristics and applicant attraction. These results provide support for the Attraction-Selection-Attrition framework and Person-Organization fit theory in an Asian setting and have important theoretical and practical implications.