Analyzing moderating effects of WiBro user experiences

Bong Gyou Lee; Ki Youn Kim; Jae Sung Song

doi:10.3837/tiis.2011.01.010

Analyzing moderating effects of WiBro user experiences

Bong Gyou Lee, Ki Youn Kim, Jae Sung Song

Graduate School of Information

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Abstract

The purpose of this study is to explore the determinants of actual demand for wireless broadband (WiBro) services in Korea. To this end, this study identifies conceptual definitions of diverse latent variables and determines the significance of the causal relationship between independent and dependent variables. It then presents the nomadic user concept by testing the moderator effect. This study also proposes a revised Unified Theory of Acceptance and Use of Technology (UTAUT) model, which is an appropriate model for wireless communication services and users' attributes. Prior research has concentrated exclusively on the Technology Acceptance Model (TAM) based on future potential users. Compared to previous studies, the current research model and analysis results are useful in not only academic but also industry contexts.

Original language	English
Pages (from-to)	177-190
Number of pages	14
Journal	KSII Transactions on Internet and Information Systems
Volume	5
Issue number	1
DOIs	https://doi.org/10.3837/tiis.2011.01.010
Publication status	Published - 2011 Jan

All Science Journal Classification (ASJC) codes

Information Systems
Computer Networks and Communications

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10.3837/tiis.2011.01.010

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Analyzing moderating effects of WiBro user experiences

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