An international comparison of technology adoption: Testing the UTAUT model

Il Im, Seongtae Hong, Myung Soo Kang

Research output: Contribution to journalArticlepeer-review

455 Citations (Scopus)


We examined the relationships of the constructs in the UTAUT model to determine how they are affected by culture. In our study, we used data from Korea and the U.S. to examine two technologies: the MP3 player and Internet banking. Results showed that the UTAUT model fits our data well. The comparison of Korea and the U.S. revealed that the effects of effort expectancy on behavioral intention and the effects of behavioral intention on use behavior were greater in the U.S. sample. The implications of this are discussed.

Original languageEnglish
Pages (from-to)1-8
Number of pages8
JournalInformation and Management
Issue number1
Publication statusPublished - 2011 Jan

Bibliographical note

Funding Information:
This research was financially supported by Hansung University .

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Information Systems
  • Information Systems and Management


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