An international comparison of technology adoption: Testing the UTAUT model

Il Im; Seongtae Hong; Myung Soo Kang

doi:10.1016/j.im.2010.09.001

An international comparison of technology adoption: Testing the UTAUT model

Il Im, Seongtae Hong, Myung Soo Kang

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

455 Citations (Scopus)

Abstract

We examined the relationships of the constructs in the UTAUT model to determine how they are affected by culture. In our study, we used data from Korea and the U.S. to examine two technologies: the MP3 player and Internet banking. Results showed that the UTAUT model fits our data well. The comparison of Korea and the U.S. revealed that the effects of effort expectancy on behavioral intention and the effects of behavioral intention on use behavior were greater in the U.S. sample. The implications of this are discussed.

Original language	English
Pages (from-to)	1-8
Number of pages	8
Journal	Information and Management
Volume	48
Issue number	1
DOIs	https://doi.org/10.1016/j.im.2010.09.001
Publication status	Published - 2011 Jan

Bibliographical note

Funding Information:
This research was financially supported by Hansung University .

All Science Journal Classification (ASJC) codes

Management Information Systems
Information Systems
Information Systems and Management

Access to Document

10.1016/j.im.2010.09.001

Cite this

@article{d3f3ed3c35294571bdb623f54a53682f,

title = "An international comparison of technology adoption: Testing the UTAUT model",

abstract = "We examined the relationships of the constructs in the UTAUT model to determine how they are affected by culture. In our study, we used data from Korea and the U.S. to examine two technologies: the MP3 player and Internet banking. Results showed that the UTAUT model fits our data well. The comparison of Korea and the U.S. revealed that the effects of effort expectancy on behavioral intention and the effects of behavioral intention on use behavior were greater in the U.S. sample. The implications of this are discussed.",

author = "Il Im and Seongtae Hong and Kang, {Myung Soo}",

note = "Funding Information: This research was financially supported by Hansung University . ",

year = "2011",

month = jan,

doi = "10.1016/j.im.2010.09.001",

language = "English",

volume = "48",

pages = "1--8",

journal = "Information and Management",

issn = "0378-7206",

publisher = "Elsevier",

number = "1",

}

TY - JOUR

T1 - An international comparison of technology adoption

T2 - Testing the UTAUT model

AU - Im, Il

AU - Hong, Seongtae

AU - Kang, Myung Soo

N1 - Funding Information: This research was financially supported by Hansung University .

PY - 2011/1

Y1 - 2011/1

N2 - We examined the relationships of the constructs in the UTAUT model to determine how they are affected by culture. In our study, we used data from Korea and the U.S. to examine two technologies: the MP3 player and Internet banking. Results showed that the UTAUT model fits our data well. The comparison of Korea and the U.S. revealed that the effects of effort expectancy on behavioral intention and the effects of behavioral intention on use behavior were greater in the U.S. sample. The implications of this are discussed.

AB - We examined the relationships of the constructs in the UTAUT model to determine how they are affected by culture. In our study, we used data from Korea and the U.S. to examine two technologies: the MP3 player and Internet banking. Results showed that the UTAUT model fits our data well. The comparison of Korea and the U.S. revealed that the effects of effort expectancy on behavioral intention and the effects of behavioral intention on use behavior were greater in the U.S. sample. The implications of this are discussed.

UR - http://www.scopus.com/inward/record.url?scp=79951579372&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=79951579372&partnerID=8YFLogxK

U2 - 10.1016/j.im.2010.09.001

DO - 10.1016/j.im.2010.09.001

M3 - Article

AN - SCOPUS:79951579372

SN - 0378-7206

VL - 48

SP - 1

EP - 8

JO - Information and Management

JF - Information and Management

IS - 1

ER -

An international comparison of technology adoption: Testing the UTAUT model

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Fingerprint

Cite this