An explorative study on sales distribution in M-commerce

Yongjin Park; Youngsok Bang; Jae Hyeon Ahn

An explorative study on sales distribution in M-commerce

Yongjin Park, Youngsok Bang, Jae Hyeon Ahn

Department of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

3 Citations (Scopus)

Abstract

Despite the proliferation of studies on the sales distribution in e-commerce, little research has been conducted on the sales distribution in the m-commerce channel. This study empirically examines the sales distribution of various product categories in the mobile channel, using the large transaction data from a leading e-marketplace in Korea. Overall, transactions in the mobile channel are more concentrated to head products compared to the PC channel sales, but the pattern is inconsistent across product categories. Transactions in product categories of high average price (e.g., computers) and low purchase frequency rate (e.g., health care products) are less concentrated to head products in the mobile channel than the PC channel. The revenue distribution, however, shows the opposite. Head products generate relatively less revenue in the mobile channel than the PC channel. We provide explanations why the mixing results appear across product categories and between the distribution types.

Original language	English
Title of host publication	Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017
Editors	Tung X. Bui, Ralph Sprague
Publisher	IEEE Computer Society
Pages	3852-3858
Number of pages	7
ISBN (Electronic)	9780998133102
Publication status	Published - 2017
Event	50th Annual Hawaii International Conference on System Sciences, HICSS 2017 - Big Island, United States Duration: 2017 Jan 3 → 2017 Jan 7

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
Volume	2017-January
ISSN (Print)	1530-1605

Conference

Conference	50th Annual Hawaii International Conference on System Sciences, HICSS 2017
Country/Territory	United States
City	Big Island
Period	17/1/3 → 17/1/7

Bibliographical note

Publisher Copyright:
© 2017 Proceedings of the Annual Hawaii International Conference on System Sciences. All rights reserved.

All Science Journal Classification (ASJC) codes

Engineering(all)

Cite this

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title = "An explorative study on sales distribution in M-commerce",

abstract = "Despite the proliferation of studies on the sales distribution in e-commerce, little research has been conducted on the sales distribution in the m-commerce channel. This study empirically examines the sales distribution of various product categories in the mobile channel, using the large transaction data from a leading e-marketplace in Korea. Overall, transactions in the mobile channel are more concentrated to head products compared to the PC channel sales, but the pattern is inconsistent across product categories. Transactions in product categories of high average price (e.g., computers) and low purchase frequency rate (e.g., health care products) are less concentrated to head products in the mobile channel than the PC channel. The revenue distribution, however, shows the opposite. Head products generate relatively less revenue in the mobile channel than the PC channel. We provide explanations why the mixing results appear across product categories and between the distribution types.",

author = "Yongjin Park and Youngsok Bang and Ahn, {Jae Hyeon}",

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year = "2017",

language = "English",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

publisher = "IEEE Computer Society",

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Park, Y, Bang, Y & Ahn, JH 2017, An explorative study on sales distribution in M-commerce. in TX Bui & R Sprague (eds), Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017. Proceedings of the Annual Hawaii International Conference on System Sciences, vol. 2017-January, IEEE Computer Society, pp. 3852-3858, 50th Annual Hawaii International Conference on System Sciences, HICSS 2017, Big Island, United States, 17/1/3.

An explorative study on sales distribution in M-commerce. / Park, Yongjin; Bang, Youngsok; Ahn, Jae Hyeon.
Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017. ed. / Tung X. Bui; Ralph Sprague. IEEE Computer Society, 2017. p. 3852-3858 (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2017-January).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AB - Despite the proliferation of studies on the sales distribution in e-commerce, little research has been conducted on the sales distribution in the m-commerce channel. This study empirically examines the sales distribution of various product categories in the mobile channel, using the large transaction data from a leading e-marketplace in Korea. Overall, transactions in the mobile channel are more concentrated to head products compared to the PC channel sales, but the pattern is inconsistent across product categories. Transactions in product categories of high average price (e.g., computers) and low purchase frequency rate (e.g., health care products) are less concentrated to head products in the mobile channel than the PC channel. The revenue distribution, however, shows the opposite. Head products generate relatively less revenue in the mobile channel than the PC channel. We provide explanations why the mixing results appear across product categories and between the distribution types.

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M3 - Conference contribution

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ER -

An explorative study on sales distribution in M-commerce

Abstract

Publication series

Conference

Bibliographical note

All Science Journal Classification (ASJC) codes

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Cite this