TY - JOUR
T1 - AI vs. human-generated content and accounts on Instagram
T2 - User preferences, evaluations, and ethical considerations
AU - Park, Jeongeun
AU - Oh, Changhoon
AU - Kim, Ha Young
N1 - Publisher Copyright:
© 2024 Elsevier Ltd
PY - 2024/12
Y1 - 2024/12
N2 - As content generated by artificial intelligence (AI) has become more accessible and higher quality, social debates have intensified. Therefore, this study investigates how people perceive and evaluate AI-generated content and accounts compared to human-created accounts and content. We created Instagram accounts representing AI, influencers, and the public and conducted a user study with 43 participants. The participants had difficulty distinguishing AI accounts from human ones. Moreover, there were significant differences in user perceptions concerning the three account types. Participants perceived the AI and influencer accounts as more attractive than the public account, and they rated the quality of AI-generated content as highly as that created by influencers. These findings suggest that the advancement of generative AI could alter the social media landscape and contribute to discussions on the characteristics and ethical problems of AI-generated content.
AB - As content generated by artificial intelligence (AI) has become more accessible and higher quality, social debates have intensified. Therefore, this study investigates how people perceive and evaluate AI-generated content and accounts compared to human-created accounts and content. We created Instagram accounts representing AI, influencers, and the public and conducted a user study with 43 participants. The participants had difficulty distinguishing AI accounts from human ones. Moreover, there were significant differences in user perceptions concerning the three account types. Participants perceived the AI and influencer accounts as more attractive than the public account, and they rated the quality of AI-generated content as highly as that created by influencers. These findings suggest that the advancement of generative AI could alter the social media landscape and contribute to discussions on the characteristics and ethical problems of AI-generated content.
KW - AI artists
KW - Artificial intelligence (AI) generated content
KW - Generative models
KW - Social networking services
KW - User experience
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U2 - 10.1016/j.techsoc.2024.102705
DO - 10.1016/j.techsoc.2024.102705
M3 - Article
AN - SCOPUS:85202999581
SN - 0160-791X
VL - 79
JO - Technology in Society
JF - Technology in Society
M1 - 102705
ER -