Adaptive conjoint analysis for the vitalisation of angel investments by entrepreneurs

Jung Woo Suh, So Young Sohn

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


In order to promote angel investments, attracting those who have entrepreneurial experience is necessary because their capital, unique managing experience, and business insight are highly beneficial to the performance of the investment. This can be accomplished by providing a preferred investment environment for potential angels who have entrepreneurial backgrounds. In this paper, we use an adaptive conjoint analysis to identify preferred investment environments represented as a combination of support policies for business angels who have entrepreneurial experience in Korea. Of particular interest is a preference for angel insurance. This insurance is newly proposed based on prospect theory, which explains that people tend to be more sensitive to a loss than to a gain. The value of the angel insurance is compared to those of tax policies and matching funds for business angels. The empirical results are expected to contribute to promoting angel investments by attracting entrepreneurs to become business angels.

Original languageEnglish
Pages (from-to)677-690
Number of pages14
JournalTechnology Analysis and Strategic Management
Issue number6
Publication statusPublished - 2016 Jul 2

Bibliographical note

Publisher Copyright:
© 2016 Taylor & Francis.

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management Science and Operations Research


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