A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China

Kyung Hoon Kim, Hao Zhang, Eunju Ko

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)157-177
Number of pages21
JournalJournal of Global Academy of Marketing Science
Issue number1
Publication statusPublished - 2008

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