A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China

Kyung Hoon Kim, Hao Zhang, Eunju Ko

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	157-177
Number of pages	21
Journal	Journal of Global Academy of Marketing Science
Volume	18
Issue number	1
DOIs	https://doi.org/10.1080/12297119.2008.9707281
Publication status	Published - 2008

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title = "A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China",

author = "Kim, {Kyung Hoon} and Hao Zhang and Eunju Ko",

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AU - Kim, Kyung Hoon

AU - Zhang, Hao

AU - Ko, Eunju

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JO - Journal of Global Academy of Marketing Science

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