A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract

Altaf Merchant, Gregory Rose, Sunmee Choi, Drew Martin, Mohit Gour

Research output: Chapter in Book/Report/Conference proceedingChapter


Little research exists that qualitatively and systematically examines the rich symbolic meanings of money across cultures. To what extent are symbolic money meanings universal? What roles do economic development and sociocultural differences play in shaping the symbolic meanings and attitudes associated with money? Prior research in the USA documents the interaction between societal changes, money meanings, and family dynamics and demonstrates that economic changes impact attitudes about money (Commuri & Gentry, 2005; Zeiler, 1989). This study builds on this research by examining differences in symbolic money meanings across two nations, India and Korea, at different stages of economic development. Qualitative analysis documents, assesses, and contrasts the rich, symbolic meanings of money for middle-class individuals in these nations.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages1
Publication statusPublished - 2018

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2018, Academy of Marketing Science.

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management


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