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Dive into the research topics where Sue Ryung Chang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 8 Article
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The impact of offline store presence on digital sales: The moderating role of product functionality
Kim, J., Choi, J., Chang, S. R. & Trivedi, M., 2024 May, In: Journal of Retailing and Consumer Services. 78, 103754.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Citations (Scopus) -
Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games
Kim, R. & Chang, S. R., 2023, In: Asia Marketing Journal. 25, 3, p. 148-159 12 p., 4.Research output: Contribution to journal › Article › peer-review
Open Access -
Sentiment change and negative herding: Evidence from microblogging and news
Kim, J., Dong, H., Choi, J. & Chang, S. R., 2022 Mar, In: Journal of Business Research. 142, p. 364-376 13 p.Research output: Contribution to journal › Article › peer-review
43 Link opens in a new tab Citations (Scopus) -
The effect of social media apps on shopping apps
Yoon, J. Y., Lee, C., Choi, J., Chang, S. R. & Kim, J., 2022 Sept, In: Journal of Business Research. 148, p. 23-32 10 p.Research output: Contribution to journal › Article › peer-review
26 Link opens in a new tab Citations (Scopus) -
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
Kim, J., Liu, J. T. & Chang, S. R., 2022, In: Asia Marketing Journal. 24, 2, p. 39-50 12 p., 1.Research output: Contribution to journal › Article › peer-review
Open Access15 Link opens in a new tab Citations (Scopus)