Eunju Ko

Activities

Activities per year 2010 2010 2012 2013 2014 2015 2017 2017

• 195 Oral presentation

Activities per year

Search results

• Study on Holistic Marketing and Brand Authenticity: Focus on Case Studies of Nike and Adidas

  Ko, E. (Speaker) & Choi, H. (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation

• Antecedents of Global Customer Equity in Fast Fashion Industry

  Ko, E. (Speaker), Lee, C. H. (Speaker) & C. Anthony, D. B. (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• The effect of the motives for using Social Network Services (SNS) and celebrity reputation on purchase intention of celebrity fashion merchandises -Focusing on the moderating effect of para-social relationship

  Ko, E. (Speaker), Kim, H. (Speaker), Park, J. (Speaker) & Choi, H. (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• An Effect of Department Store’s Cultural Reward Program on Customer’s Perceived Benefits and Store Loyalty

  Ko, E. (Speaker), Lee, M. (Speaker), Choi, E. (Speaker) & Song, S. (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation

• Marketing Mix and Customer Equity in the Global Environment

  Ko, E. (Speaker), Lee, C. H. (Speaker), Yeo, S. H. (Speaker), Kim, K. H. (Speaker), Liu, H. (Speaker) & Yoo, J. H. (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• A Research on Contents Development for Fashion Social Platform

  Ko, E. (Speaker), Chun, E. (Speaker), Song, S. (Speaker) & Aiello, G. (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• A Study on the Effect of Global SPA Brand’s Experiential Marketing on Customer Equity: Focusing on the Mediating Effect of Shopping Experience

  Ko, E. (Speaker) & Lee, G. (Speaker)

  2012 Jul 20

  Activity: Talk or presentation types › Oral presentation

• A Study on Discrepant Advertising Images of Luxury Fashion Brands

  Ko, E. (Speaker) & Jang, J. (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation

• The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle-

  Ko, E. (Speaker), Kim, N. (Speaker), Park, J. (Speaker) & Do, H. (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• 팝업스토어의 점포속성이 브랜드 태도와 재방문의도에 미치는 영향 -스포츠 브랜드를 중심으로-

  Ko, E. (Speaker), Chae, H. (Speaker), Jang, J. (Speaker) & Choi, H. (Speaker)

  2011 Nov 12

  Activity: Talk or presentation types › Oral presentation

• Social Advantage of Luxury Fashion Brand Logo as Costly Signals in Social Interactions

  Ko, E. (Speaker) & Lee, J. (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• The Effects of Conspicuous Consumption, Desire for Rarity and Price in Buying Decision

  Ko, E. (Speaker) & Hwang, Y. K. (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• 패션상품의 속성이 브랜드 재구매 의도에 미치는 영향에 대한 국가간 비교연구 -스포츠와 진 제품을 중심으로-

  Ko, E. (Speaker), Lee, M. (Speaker), Choi, H. (Speaker) & Jang, J. (Speaker)

  2011 Oct 15

  Activity: Talk or presentation types › Oral presentation

• Fashion Collaboration Cases between Academia and Industry in Korea

  Ko, E. (Speaker), Chun, E. (Speaker), Kim, J. (Speaker) & Choi, H. (Speaker)

  2011 Nov 3

  Activity: Talk or presentation types › Oral presentation

• 소셜 네트워크 서비스 이용 상황에서의 셀러브리티속성이 럭셔리 브랜드 충성도에 미치는 영향

  Ko, E. (Speaker), Park, J. (Speaker) & Song, H. (Speaker)

  2011 Nov 12

  Activity: Talk or presentation types › Oral presentation

• Global Customer Equity and Its Implications for Marketing Strategy

  Ko, E. (Speaker), Hoffman, M. (Speaker), Kim, K. H. (Speaker) & Kim, S. J. (Speaker)

  2011 May 28

  Activity: Talk or presentation types › Oral presentation

• The influence of para-social relationship in social networking service(SNS) on purchase intention of celebrity fashion product

  Ko, E. (Speaker), Kim, H. J. (Speaker) & Park, J. (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• The Effect of Fashion Shopping Mall Awareness and Image on Shopping Mall Loyalty

  Ko, E. (Speaker), Kim, N. (Speaker) & Park, J. (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• Korean Culture Going Luxury

  Ko, E. (Speaker), Chun, E. (Speaker) & Lee, S. (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• How to Measure the Global Customer Equity?

  Ko, E. (Speaker), Yoo, S. (Speaker), Lee, C. H. (Speaker) & Choi, Y. (Speaker)

  2011 May 28

  Activity: Talk or presentation types › Oral presentation

• A study on consumer’s attitude towards counterfeits and legal protection for fashion design

  Ko, E. (Speaker) & Kim, C. (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• An Exploratory Study on Legal Protection of Fashion Design

  Ko, E. (Speaker) & Kim, C. (Speaker)

  2011 May 28

  Activity: Talk or presentation types › Oral presentation

• Drivers of global customer equity and its application to SPA brands

  Ko, E. (Speaker), Lee, C. H. (Speaker), Hwang, Y. K. (Speaker), Lee, J. (Speaker) & Amram, M. (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• A study on social platform for sustainable Development of fast fashion.

  Ko, E. (Speaker), Jang, J. (Speaker) & Lee, E. (Speaker)

  2011 Nov 19

  Activity: Talk or presentation types › Oral presentation

• A study on the current state of legal protection for fashion design: The Republic of Korea vs. the United States

  Ko, E. (Speaker) & Kim, C. (Speaker)

  2011 May 28

  Activity: Talk or presentation types › Oral presentation

• Relationships among the social media marketing activities, sports sponsorship image congruity and brand relationship quality in fashion industry

  Ko, E. (Speaker), Do, H. J. (Speaker) & Park, J. (Speaker)

  2011 Dec

  Activity: Talk or presentation types › Oral presentation

• A Study on Changes of Cultural Characteristics and the Significance Reflected in Fashion Commercial Advertisement: Focused on Korean Women's Magazine from 1955 to 2008

  Ko, E. (Speaker), Kim, S. (Speaker) & Song, H. (Speaker)

  2010 May 29

  Activity: Talk or presentation types › Oral presentation

• Globalizing Strategy of Korean Beauty

  Ko, E. (Speaker), Chun, E. (Speaker), Jang, J. (Speaker) & Lee, S. (Speaker)

  2010 May 29

  Activity: Talk or presentation types › Oral presentation

• Roadmap for Global Customer Equity Modeling

  Ko, E. (Speaker) & Auh, S. (Speaker)

  2010 Sept 10

  Activity: Talk or presentation types › Oral presentation

• Sponsorship and Customer Equity in Sports Marketing

  Ko, E. (Speaker), Kim, K. H. (Speaker), Liu, H. (Speaker), Kim, S. J. (Speaker) & Lee, D. G. (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation

• Consumers' Awareness of Green Marketing for Corporate Image and Purchase Intention at the Department Store

  Ko, E. (Speaker), Kim, E. Y. (Speaker), Hwang, Y. K. (Speaker) & Hann, Y. (Speaker)

  2010 Sept 10

  Activity: Talk or presentation types › Oral presentation

• A Study on Perceived Value and User Satisfaction and Intention on Reuse Corresponding to Characteristic Factors in Mobile Fashion Application: Focusing on Smart Phone Lifestyle

  Ko, E. (Speaker) & Bae, E. K. (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation

• The Influence of Luxury Fashion Brand's Social Media Marketing on Customer Loyalty and Purchase Intension

  Ko, E. (Speaker) & Kim, J. (Speaker)

  2010 May 29

  Activity: Talk or presentation types › Oral presentation

• The Effect of an Social Media Marketing Activity by Sport Brands on the Quality of Brand Relationship

  Ko, E. (Speaker) & Do, H. (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation

• How Does Customer Equity Work in Luxury Fashion Brands

  Ko, E. (Speaker), Kim, K. H. (Speaker), Xu, B. (Speaker), Lee, J. (Speaker), Lee, S. J. (Speaker) & Liu, H. (Speaker)

  2010 Sept 10

  Activity: Talk or presentation types › Oral presentation

• The Effect of Intrinsic and Extrinsic Product Attributes on Perceived Value and Repurchase Intention about Jeans Brands: Cross Cultural Comparison among South Korea, United States and France

  Ko, E. (Speaker), Lee, M. (Speaker), Lee, M. (Speaker), Phan, M. (Speaker), Hwang, Y. K. (Speaker), Chae, H. (Speaker) & Jang, J. (Speaker)

  2010 Sept 10

  Activity: Talk or presentation types › Oral presentation

• An Exploratory Study on the Global Fashion Consumers’: A Longitudinal Approach about USA, Chinese, and European Fashion Consumers

  Ko, E. (Speaker), Jang, J. (Speaker) & Park, J. (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation

• A Study on Marketing Communication Strategy of Loungewear with Traditional Elements- Focused on Lifestyle Types

  Ko, E. (Speaker), Kim, J. (Speaker), Kim, K. H. (Speaker) & Kim, S. (Speaker)

  2010 May 29

  Activity: Talk or presentation types › Oral presentation

• Roles of Radical Innovation on Customer Equity

  Ko, E. (Speaker), Hao, Z. (Speaker), Kim, K. H. (Speaker), Hirose, M. (Speaker) & Jeon, B. J. (Speaker)

  2010 May 29

  Activity: Talk or presentation types › Oral presentation

• Meaning and Value of Korean Beauty

  Ko, E. (Speaker), Chun, E. (Speaker), Jang, J. (Speaker) & Lee, S. (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation

• Global Consumer Behavior in Green Marketing of Luxury Brands: A Cross-Cultural Study of the US, Japan, and South Korea

  Ko, E. (Speaker), Park, J. (Speaker) & Lee, M. (Speaker)

  2010 Sept 10

  Activity: Talk or presentation types › Oral presentation

• A Study on Changing Fashion Lifestyle of Global Consumer From 2008 to 2010 -Comparison among USA, China and Europe-

  Ko, E. (Speaker), Jang, J. (Speaker) & Park, J. (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation

• The Effects of Types of Innovation on Customer Equity and Customer Loyalty

  Ko, E. (Speaker), Hao, Z. (Speaker), Kim, K. H. (Speaker), Chun, E. (Speaker), Hwang, Y. K. (Speaker) & Ko, J. (Speaker)

  2010 Sept 11

  Activity: Talk or presentation types › Oral presentation

• Luxury Fashion Brand's Perceived Social Media Marketing Activities: How Do They Affect Customer Equity and Purchase Intention?

  Ko, E. (Speaker) & Kim, J. (Speaker)

  2010 Sept 11

  Activity: Talk or presentation types › Oral presentation

• Developing Definition and Measurement of Global Customer Equity

  Ko, E. (Speaker), Lee, C. H. (Speaker) & Kim, K. H. (Speaker)

  2010 Nov 27

  Activity: Talk or presentation types › Oral presentation