Eunju Ko

Activities

Activities per year 2010 2010 2012 2013 2014 2015 2017 2017

• 195 Oral presentation

Activities per year

Search results

• The effect of pop culture involvement on destination image formation and its perception: Focused on global diffusion process of Korean wave

  Ko, E. (Speaker), Whang, H. (Speaker), Zhang, T. (Speaker) & Yong, S. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• Sustainable Fashion Consumer: Fashion Lifestyle Segmentation and Perceived Sustainable Value.

  Ko, E. (Speaker) & Song, S. (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• The impact of knowledge on sustainable fashion consumption - A comparative analysis of Germany and South Korea -

  Ko, E. (Speaker), Kong, H. M. (Speaker) & Kesper, L. (Speaker)

  2014 Feb 15

  Activity: Talk or presentation types › Oral presentation

• Stepping into global fashion landscape

  Ko, E. (Speaker)

  2014 Feb 14

  Activity: Talk or presentation types › Oral presentation

• Critical success factors of leading and aspiring fashion brands in the Asian luxury market: The case of Korea, China and Japan

  Ko, E. (Speaker), Kesper, L. (Speaker) & Jeong, D. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• Exploring social media services of global fashion brands: Does customer social participation have an impact on customer equity?

  Ko, E. (Speaker), Chae, H. (Speaker) & Han, J. (Speaker)

  2014 Jul 17

  Activity: Talk or presentation types › Oral presentation

• Role of social factors customer equity management - SPA Brand in China and Korea

  Ko, E. (Speaker), Liu, H. (Speaker), Kim, K. H. (Speaker), Sun, Y. (Speaker) & C Garrett, T. (Speaker)

  2014 Feb 15

  Activity: Talk or presentation types › Oral presentation

• The Effects of Curation Service in Online Shopping on Service Satisfaction and Purchase Intention

  Ko, E. (Speaker), Koh, J. (Speaker), Lee, S. Y. (Speaker) & Chun, E. (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• Analysis of global fashion cities: Focus on fashion policies and value contribution

  Ko, E. (Speaker) & Kim, S. (Speaker)

  2014 Feb 14

  Activity: Talk or presentation types › Oral presentation

• The effect of the attributes of IT shopping service and the level of technology on customer responses in fashion retail

  Ko, E. (Speaker), Lee, S. (Speaker), Lee, M. (Speaker) & Lee, S. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• Art Marketing: Original and New Paradigm of Marketing in Art

  Ko, E. (Speaker), Hong, D. (Speaker), Seo, J. (Speaker) & Chae, H. (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• The effects of consumer creativity on perceived value and purchase intention - Focus on SPA and luxury brands -

  Ko, E. (Speaker), Lee, H. C. (Speaker), Kong, H. (Speaker) & Choi, I. (Speaker)

  2014 Feb 15

  Activity: Talk or presentation types › Oral presentation

• The effect of fashion collection’s country of origin on brand evaluation and purchase intention: Focusing on Seoul, New York and Paris collection

  Ko, E. (Speaker), Kim, N. (Speaker), Chun, E. (Speaker) & Song, H. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• Research on knowledge types to encourage consumer attitude for green fashion

  Ko, E. (Speaker), Kong, H. M. (Speaker), Chae, H. (Speaker) & Schellhase, R. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• Dongdaemun Marketing: Present and Future Directioon

  Ko, E. (Speaker), Bae, J. (Speaker), Lee, J. (Speaker), Jonghwa, L. (Speaker), Kang, S. (Speaker) & Mabille, O. (Speaker)

  2013 Nov 10

  Activity: Talk or presentation types › Oral presentation

• The Impact of Education On Sustainable Consumption: A Comparative Analysis of the Role of Marketing In China, Germany and South Korea

  Ko, E. (Speaker), Kong, H. M. (Speaker), Kesper, L. (Speaker) & Wang, X. (Speaker)

  2013 Nov 9

  Activity: Talk or presentation types › Oral presentation

• Customer Social Participation Influence on Customer Equity - Focus on SPA Brands

  Ko, E. (Speaker), Chae, H. (Speaker) & Lee, H. C. (Speaker)

  2013 Jun 5

  Activity: Talk or presentation types › Oral presentation

• Is there Social Capital on the Fashion Social Platform? Marketing and Legal Perspectives

  Ko, E. (Speaker), Chun, E. (Speaker) & Nam, H. D. (Speaker)

  2013 Jun 5

  Activity: Talk or presentation types › Oral presentation

• Consumer Creativity after Exposure to Luxury and SPA Brands

  Ko, E. (Speaker), Lee, H. C. (Speaker) & Kim, D. (Speaker)

  2013 Nov 9

  Activity: Talk or presentation types › Oral presentation

• GLOBAL CONSUMERS’ PERCEPTION AND EVALUATION ON THE KOREAN BEAUTY AND TRADITIONAL CULTURE

  Ko, E. (Speaker), Lee, S. (Speaker) & Whang, H. (Speaker)

  2013 Jan 4

  Activity: Talk or presentation types › Oral presentation

• Triangle Value Perspective for Analyzing the Local Market - A study focused on Doota shopping mall in Korean local market, Dongdaemun

  Ko, E. (Speaker), Choo, H. J. (Speaker), Lee, J. Y. (Speaker), Song, S. (Speaker) & Whang, H. (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• Can Luxury Abstractness Enhance Creativity?

  Ko, E. (Speaker), Song, S. (Speaker) & Lee, H. C. (Speaker)

  2013 Jun 5

  Activity: Talk or presentation types › Oral presentation

• Global Hallyu Trend Analysis

  Ko, E. (Speaker), Zhang, T. (Speaker) & Whang, H. (Speaker)

  2013 Nov 9

  Activity: Talk or presentation types › Oral presentation

• An Application of Semantic Network Analysis on Fashion Social Platform

  Ko, E. (Speaker), Chun, E. (Speaker) & Song, S. (Speaker)

  2013 Nov 9

  Activity: Talk or presentation types › Oral presentation

• The Fashion Collaboration of Global Fashion Brands

  Ko, E. (Speaker), Kim, K. (Speaker) & Lee, C. H. (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• Identifying the Consumer Types of Sustainable Fashion Based on the Q Methodology

  Ko, E. (Speaker) & Song, S. (Speaker)

  2013 Nov 9

  Activity: Talk or presentation types › Oral presentation

• The Role of Authenticity and Effetive Factors in Global Marketing of Traditional Culture in Asia

  Ko, E. (Speaker), Kim, K. H. (Speaker), Lee, S. (Speaker), Whang, H. (Speaker) & Kim, N. (Speaker)

  2013 Apr 6

  Activity: Talk or presentation types › Oral presentation

• Marketing Analysis of Fashion Collections: Collections in London, Paris, Milan & New York

  Ko, E. (Speaker), Chun, E. (Speaker), Han, J. (Speaker) & Kim, N. (Speaker)

  2013 Nov 9

  Activity: Talk or presentation types › Oral presentation

• The Effect of Cultural Difference on Customer Equity: Focused on Asia and Europe

  Ko, E. (Speaker) & Lee, C. H. (Speaker)

  2013 Nov 9

  Activity: Talk or presentation types › Oral presentation

• Why Global Luxury and SPA Apparel Brands' Environmental Initiatives Needed?

  Ko, E. (Speaker), Kong, H. M. (Speaker) & Lee, W. H. (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• The Effects of Fashion Collaboration on Consumer Response and Customer Equity - Focus on Global Luxury & SPA Brands

  Ko, E. (Speaker), Kim, K. L. (Speaker) & Lee, W. H. (Speaker)

  2013 Dec 3

  Activity: Talk or presentation types › Oral presentation

• Open for Innovation: An AHP Model for Selection of Crowdsourcing Designs

  Ko, E. (Speaker), Chun, E. (Speaker), Song, S. (Speaker) & Choi, I. (Speaker)

  2013 Jun 5

  Activity: Talk or presentation types › Oral presentation

• Predicting Purchase Intention for Traditional Cultural Products: A cross-culture approach

  Ko, E. (Speaker) & Lee, S. (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• Neuromarketing: Research Trends and Application in Fashion Marketing

  Ko, E. (Speaker), Song, S. (Speaker) & Kim, K. H. (Speaker)

  2013 Mar 25

  Activity: Talk or presentation types › Oral presentation

• The Effect of Shopping Bag Design towards Advertising Effectiveness, Brand Attitude, and Purchase Intention

  Ko, E. (Speaker), Lee, S. (Speaker) & Chae, H. (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• The Effect of Brand Popularity on Customer Evaluation of Sustainable Product-in Comparison with Consumer Decision Making Style in Korea, China, and Russia

  Ko, E. (Speaker), Whang, H. (Speaker), Zhang, T. (Speaker) & Babicheva, E. (Speaker)

  2013 Nov 10

  Activity: Talk or presentation types › Oral presentation

• Authenticity of traditional cultural products: Focused on Korean, Chinese and Japanese consumers

  Ko, E. (Speaker), Lee, S. (Speaker) & Yong, S. (Speaker)

  2013 Dec 3

  Activity: Talk or presentation types › Oral presentation

• A Cross-Cultural Research of Consumer's Perception of Luxury Brand by Storytelling Methodology - Focusing on Korean and Chinese Market

  Ko, E. (Speaker), Yong, S. (Speaker) & Zhang, T. (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• DO CONSUMERS REALLY WANT TO USE A FASHION SOCIAL PLATFORM?

  Ko, E. (Speaker), Chun, E. (Speaker) & Song, S. (Speaker)

  2013 Jan 4

  Activity: Talk or presentation types › Oral presentation

• What's the Customer Social Participation on SNS? - focus on Global SPA brands

  Ko, E. (Speaker), Chae, H. (Speaker), Lee, C. H. (Speaker) & Taylor, C. R. (Speaker)

  2013 May 25

  Activity: Talk or presentation types › Oral presentation

• The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)

  Ko, E. (Speaker) & Choi, H. (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• The Effects of Luxury Brands’ Marketing Activities on Customer Equity-Focus on Korean, Italian Luxury Consumers

  Ko, E. (Speaker), Hwang, Y. K. (Speaker) & Kim, K. H. (Speaker)

  2012 Jul 20

  Activity: Talk or presentation types › Oral presentation

• Customer Equity of Fast Fashion Industry

  Ko, E. (Speaker), Lee, C. H. (Speaker), Kim, K. H. (Speaker), Yeo, S. H. (Speaker), Heo, S. Y. (Speaker) & Yoo, J. H. (Speaker)

  2012 Jul 20

  Activity: Talk or presentation types › Oral presentation

• A Semantic Network Analysis of Retail Therapy on Twitter

  Ko, E. (Speaker) & Chun, E. (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation

• A Study on the Influence of Art Marketing on Consumer Response, Brand Attitude, and Purchase Intention: Focused on the Types of Luxury Brand’s Art Marketing and Cultural Arts Lifestyle

  Ko, E. (Speaker) & Ko, J. (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation

• Marketing Korean Traditional Culture Globally

  Ko, E. (Speaker), Kim, K. H. (Speaker) & Lee, S. (Speaker)

  2012 May 23

  Activity: Talk or presentation types › Oral presentation

• Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity

  Ko, E. (Speaker), Lee, S. (Speaker), Whang, H. (Speaker) & Donvito, R. (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• Neuromarketing Research Trend in China

  Ko, E. (Speaker), Kim, K. H. (Speaker) & Sun, Y. (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• Fashion Marketing of Olympic Uniforms to enhance Country Image

  Ko, E. (Speaker), Do, H. (Speaker), Kim, N. (Speaker) & Shabankarian, R. (Speaker)

  2012 Dec 1

  Activity: Talk or presentation types › Oral presentation

• A Study on the Disposition Behavior of Luxury Goods Focused on Korean Luxury Consumers

  Ko, E. (Speaker), Kim, K. (Speaker), Lee, S. (Speaker) & Lee, M. (Speaker)

  2012 Jul 21

  Activity: Talk or presentation types › Oral presentation