Eunju Ko

Activities

Activities per year 2010 2010 2012 2013 2014 2015 2017 2017

• 195 Oral presentation

Activities per year

Search results

• The effect of voluntary knowledge sharing of innovative technology community users on innovative behaviors: Focusing on the 3D printing community.

  Ko, E. (Speaker), Han, J. (Speaker) & Kang, H. G. (Speaker)

  2015 Jun 26

  Activity: Talk or presentation types › Oral presentation

• Sustainable Marketing and Customer Equity

  Ko, E. (Speaker), Sun, Y. (Speaker), Kim, K. H. (Speaker) & C Garrett, T. (Speaker)

  2015 Apr 10

  Activity: Talk or presentation types › Oral presentation

• Consumer Confusion and Coping Behavior in Multi-channel Environment: Focusing on Sports fashion lifestyle

  Ko, E. (Speaker), Han, K. S. (Speaker) & Chun, E. (Speaker)

  2015 May 27

  Activity: Talk or presentation types › Oral presentation

• A study on customer satisfaction and brand image from fashion exhibition type.

  Ko, E. (Speaker) & Koh, J. (Speaker)

  2015 Jun 26

  Activity: Talk or presentation types › Oral presentation

• Consumer behavior for sustainable fashion product: Focused on role of search and evaluation process.

  Ko, E. (Speaker) & Kong, H. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• 온라인 비주얼 머천다이징의 친환경메시지가 독일과 한국의 소비자에 미치는 영향 연구

  Ko, E. (Speaker), Kim, M. (Speaker), Kesper, L. (Speaker) & Chun, E. (Speaker)

  2015 Apr 18

  Activity: Talk or presentation types › Oral presentation

• Research on consilience in fashion products and customer adoption intention.

  Ko, E. (Speaker), Park, S. (Speaker), Hung, L. (Speaker) & Chae, H. (Speaker)

  2015 Jun 25

  Activity: Talk or presentation types › Oral presentation

• Consumer Evaluation on Convergence Marketing Activities of Techbology and Culture: Moderating Effects of Personal Innovativess

  Ko, E. (Speaker), Whang, H. (Speaker) & Park, S. (Speaker)

  2015 Aug 14

  Activity: Talk or presentation types › Oral presentation

• Sustainability marketing activities for fashion brands and their effects on customer equity and purchase intention.

  Ko, E. (Speaker) & Choi, I. (Speaker)

  2015 Jun 26

  Activity: Talk or presentation types › Oral presentation

• Consumer perception on technololgy and cultural convergence marketing activities of a fashion brand: focused on determinants of adoption.

  Ko, E. (Speaker) & Whang, H. (Speaker)

  2015 Jun 25

  Activity: Talk or presentation types › Oral presentation

• Hashtag's Influence on Fashion brand Equity

  Ko, E. (Speaker), Shin, J. (Speaker) & Chae, H. (Speaker)

  2015 May 27

  Activity: Talk or presentation types › Oral presentation

• A study on advertising effect of hashtag: Focus on SPA Brands’ SNS.

  Ko, E. (Speaker) & Shin, J. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.

  Ko, E. (Speaker) & Yong, S. (Speaker)

  2015 Aug 14

  Activity: Talk or presentation types › Oral presentation

• Standing on the shoulders of giants: Art marketing effects on consumer response, brand attitude, and purchase intention.

  Ko, E. (Speaker), Ko, J. (Speaker) & Bae, S. J. (Speaker)

  2015 Jun 26

  Activity: Talk or presentation types › Oral presentation

• Sustainable purchase decesion making process: Focus on consumer behavior model in fashion industry.

  Ko, E. (Speaker), Kong, H. M. (Speaker) & Choi, I. (Speaker)

  2015 Dec 1

  Activity: Talk or presentation types › Oral presentation

• The effects of mobile application experience on customer equity: Focused on open market in Korea.

  Ko, E. (Speaker) & Jeong, D. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• The state of knowledge on luxury brand marketing: A review of the literature.

  Ko, E. (Speaker), Taylor, C. R. (Speaker) & Costello, J. (Speaker)

  2015 Jun 25

  Activity: Talk or presentation types › Oral presentation

• Influencing factors of customer equity: Implictions in sustainable marketing.

  Ko, E. (Speaker), Sun, Y. (Speaker), C Garrett, T. (Speaker) & Kim, K. H. (Speaker)

  2015 Jun 26

  Activity: Talk or presentation types › Oral presentation

• Fashion consumers’ acceptance of retail technology: A meta-anlaysis of TAM in fashion retail context.

  Ko, E. (Speaker), Lee, Y. J. (Speaker) & Choo, H. J. (Speaker)

  2015 Jun 26

  Activity: Talk or presentation types › Oral presentation

• 친환경 패션 광고 메시지 유형 별 광고 효과.

  Ko, E. (Speaker) & Kim, M. (Speaker)

  2015 Nov 7

  Activity: Talk or presentation types › Oral presentation

• Exploratory research of sustainable fashion: Perception of consumers and experts.

  Ko, E. (Speaker), Lee, M. (Speaker), Han, J. (Speaker) & Chun, E. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• 한국인들의 디지털라이프스타일 유형 개발과 특성 분석

  Ko, E. (Speaker) & Jeong, D. (Speaker)

  2015 Apr 18

  Activity: Talk or presentation types › Oral presentation

• Consumer attitude and purchase intention toward fashion couterfeits: Focusing on the comparison between Republic of Korea and the United States.

  Ko, E. (Speaker), Kim, C. (Speaker), Koh, J. (Speaker) & Nam, H. D. (Speaker)

  2015 Jun 26

  Activity: Talk or presentation types › Oral presentation

• 한류가 관광목적지 이미지 형성과 방문의도에 미치는 영향: 중국과 러시아관광객을 대상으로

  Ko, E. (Speaker) & Yong, S. (Speaker)

  2015 Apr 18

  Activity: Talk or presentation types › Oral presentation

• An Application of Social platform in Fashion Business

  Ko, E. (Speaker), Chun, E. (Speaker) & Kong, H. M. (Speaker)

  2015 Apr 10

  Activity: Talk or presentation types › Oral presentation

• Consumers’ assessment of sustainable convergence activities for fashion brand and its effects on brand attitude and purchase intention.

  Ko, E. (Speaker) & Park, S. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.

  Ko, E. (Speaker), Zhang, T. (Speaker), Chae, H. (Speaker) & Kong, H. M. (Speaker)

  2015 Dec 2

  Activity: Talk or presentation types › Oral presentation

• Effects of design innovation attributes on customer value in developing fashion items using 3D printing technology.

  Ko, E. (Speaker) & Han, J. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• 3D프린팅 기술특성, 사회적 영향, 촉진조건이 기술 수용에 미치는 영향

  Ko, E. (Speaker) & Han, J. (Speaker)

  2015 Apr 18

  Activity: Talk or presentation types › Oral presentation

• Research on Sustainable Marketing and Customer Equity in Cross Culture

  Ko, E. (Speaker), Sun, Y. (Speaker), C Garrett, T. (Speaker) & Kim, K. H. (Speaker)

  2015 Apr 18

  Activity: Talk or presentation types › Oral presentation

• Stepping into Global Fashion Consumer Behavior Landscape

  Ko, E. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• Analysis of Marketing Strategies in Korean Animation Movies

  Ko, E. (Speaker), Choi, J. J. (Speaker), Chung, W. H. (Speaker), Mok, S. H. (Speaker), Park, J. M. (Speaker) & Ko, K. R. (Speaker)

  2014 Nov 23

  Activity: Talk or presentation types › Oral presentation

• The Illumination of Traditional Clothing Market: Dongdaemun Branding Strategy

  Ko, E. (Speaker), Kang, H. G. (Speaker), Seo, J. (Speaker), Moon, J. Y. (Speaker), Chae, J. H. (Speaker) & Kim, J. Y. (Speaker)

  2014 Nov 23

  Activity: Talk or presentation types › Oral presentation

• Evaluation of fashion social platform - Focusing on experts review and user testing

  Ko, E. (Speaker), Chun, E. (Speaker), Song, S. (Speaker) & Lee, S. (Speaker)

  2014 Feb 14

  Activity: Talk or presentation types › Oral presentation

• The Effect of Usage Motivation of Hashtag on Customer Social Participation and Brand Equity: Focusing on Fashion Brands’ Image Based SNS

  Ko, E. (Speaker), Chae, H. (Speaker), Shin, J. (Speaker) & Han, J. (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• Influence of knowledge and social embeddedness on intention to participate in sustainable consumption: An empirical study on voluntary carbon offsetting

  Ko, E. (Speaker), Kim, Y. (Speaker), Yun, S. (Speaker) & Lee, J. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• Confucianism: An antecedent for sustainable marketing and customer equity

  Ko, E. (Speaker), Sun, Y. (Speaker), Kim, K. H. (Speaker), Schellhase, R. (Speaker) & Wang, H. (Speaker)

  2014 Feb 15

  Activity: Talk or presentation types › Oral presentation

• A Study on Analysis of Dongdaemun Fashion Town Consumer’s Value Using Means-End Chain Theory

  Ko, E. (Speaker) & Yong, S. (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• A Study on Acceptance of 3D Printing Technology Based on TAM(Technology Acceptance Model).

  Ko, E. (Speaker) & Han, J. (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• Legal issues of graffiti art collaboration in fashion

  Ko, E. (Speaker) & Koh, J. (Speaker)

  2014 Feb 14

  Activity: Talk or presentation types › Oral presentation

• Global fashion landscape overview: Tokyo, Seoul & Shanghai

  Ko, E. (Speaker), Koh, J. (Speaker), Jeong, D. (Speaker) & Lee, S. (Speaker)

  2014 Feb 14

  Activity: Talk or presentation types › Oral presentation

• Brand popularity as an advertising cue affecting pre-purchase attitude and purchase intention on sustainable brand

  Ko, E. (Speaker), Whang, H. (Speaker), Zhang, T. (Speaker) & Choi, I. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• The potential of 3D printing technology in the fashion industry

  Ko, E. (Speaker), Han, J. (Speaker) & Chae, H. (Speaker)

  2014 Jul 17

  Activity: Talk or presentation types › Oral presentation

• The Effects of the Consumers’ Experiential Value of the Luxury Kitsch Products on Brand Equity

  Ko, E. (Speaker), Ko, J. (Speaker) & Chae, H. (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• Research on IT SERVQUAL in fashion retail environment

  Ko, E. (Speaker), Do, H. (Speaker) & Lee, C. H. (Speaker)

  2014 Jul 17

  Activity: Talk or presentation types › Oral presentation

• Cultural perspectives on global customer equity

  Ko, E. (Speaker), Lee, C. H. (Speaker) & Kesper, L. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• Sustainable fashion consumption and purchase perception

  Ko, E. (Speaker) & Song, S. (Speaker)

  2014 Jul 16

  Activity: Talk or presentation types › Oral presentation

• Can Fashion Brands’ Corporate Social Marketing Influence the Customer Equity?

  Ko, E. (Speaker) & Kong, H. M. (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• Development of Fashion Social Platform for Fashion Industry

  Ko, E. (Speaker) & Chun, E. (Speaker)

  2014 Nov 22

  Activity: Talk or presentation types › Oral presentation

• The role of fashion leaders on the fashion social platform: Implications of knowledge sharing in the Korean fashion industry

  Ko, E. (Speaker) & Chun, E. (Speaker)

  2014 Jul 17

  Activity: Talk or presentation types › Oral presentation