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Collaborations and top research areas from the last five years
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AI chatbots with visual search: Impact on luxury fashion shopping behavior
Qi, L., Ko, E. & Cho, M., 2025, In: Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 35, 2, p. 99-117 19 p.Research output: Contribution to journal › Article › peer-review
7 Link opens in a new tab Citations (Scopus) -
AI transformation and AI adoption intention in B2B environment
Park, D. H., Jiang, Q., Ko, E., Son, S. C. & Kim, K. H., 2025, In: Journal of Global Scholars of Marketing Science: Bridging Asia and the World. 35, 4, p. 439-457 19 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Citation (Scopus) -
Clothing design factors, aesthetic experience, and preference: Additional insights from neuromarketing in civil defense clothing
Ko, E., Lee, E. J., Kim, K. H., Oh, N. & Yin, M., 2025, In: Journal of Global Fashion Marketing. 16, 2, p. 257-277 21 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Link opens in a new tab Citations (Scopus) -
Does fashion week enhance city brand equity? The impact of fashion destination experience on e-WOM and revisit intention
Cho, M. & Ko, E., 2025 Jun 18, In: Tourism Review. 80, 6, p. 1227-1241 15 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Citation (Scopus) -
Does Luxury Fashion Shape Consumers’ Perception Differently in the Real World Versus the Metaverse? A Comparative Study on Wearer Evaluation
Um, H., Ko, E., Cho, M. & Do, B., 2025, In: International Journal of Human-Computer Interaction. 41, 13, p. 8314-8329 16 p.Research output: Contribution to journal › Article › peer-review
7 Link opens in a new tab Citations (Scopus)
Prizes
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Best Conference Paper Award
Ko, E. (Recipient), Bell, D. (Recipient), Takahashi, I. (Recipient), Wagner, U. (Recipient), Burns, D. (Recipient) & Deans, K. R. (Recipient), 2012 Jul 21
Prize
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Activities
- 195 Oral presentation
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Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency
Ko, E. (Speaker), Joung, H. (Speaker) & Kim, J. Y. (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
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Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram
Ko, E. (Speaker), Yu, J. (Speaker) & Jiang, W. (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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Consumer Behavior of Virtual Reality Culture Marketing
Ko, E. (Speaker) & Jung, J. (Speaker)
2017 Dec 5Activity: Talk or presentation types › Oral presentation
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Consumer adoption intention of virtual reality for K-fashion show
Ko, E. (Speaker), Jung, J. (Speaker) & Wang, Y. (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
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Sustainable marketing activities of traditional markets: A fsQCA approach
Ko, E. (Speaker) & Jung, J. (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation