Research output per year
Research output per year
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Dive into the research topics where Eunju Ko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping
Jeong, D., Ko, E. & Taylor, C. R., 2023 Jan, In: Journal of Business Research. 154, 113261.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Wang, Y., Ko, E. & Wang, H., 2022 Jan 3, In: Asia Pacific Journal of Marketing and Logistics. 34, 1, p. 110-131 22 p.Research output: Contribution to journal › Article › peer-review
30 Citations (Scopus) -
Contactless marketing management of fashion brands in the digital age
Cho, M., Yun, H. & Ko, E., 2022, (Accepted/In press) In: European Management Journal.Research output: Contribution to journal › Article › peer-review
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Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products
Pang, W., Ko, J., Kim, S. J. & Ko, E., 2022 Nov 22, In: Asia Pacific Journal of Marketing and Logistics. 34, 10, p. 2149-2164 16 p.Research output: Contribution to journal › Article › peer-review
16 Citations (Scopus) -
Luxury customization and self-authenticity: Implications for consumer wellbeing
Choi, D., Seo, Y., Septianto, F. & Ko, E., 2022 Mar, In: Journal of Business Research. 141, p. 243-252 10 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus)
Prizes
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Best Conference Paper Award
Ko, Eunju (Recipient), Bell, David (Recipient), Takahashi, Ikuo (Recipient), Wagner, Udo (Recipient), Burns, Davis (Recipient) & Deans, Kenneth R (Recipient), 2012 Jul 21
Prize
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Activities
- 195 Oral presentation
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The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand
Eunju Ko (Speaker), Jihye Yu (Speaker) & Jisoo Park (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
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A review on the usage of Chatbots to enhance communication in online environment
Eunju Ko (Speaker) & Minjee Chung (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
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Sustainable Marketing Activities of Traditional Market and Brand Loyalty
Eunju Ko (Speaker) & Jaesuk Jung (Speaker)
2017 May 25Activity: Talk or presentation types › Oral presentation
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Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty
Eunju Ko (Speaker) & Minjee Chung (Speaker)
2017 Dec 5Activity: Talk or presentation types › Oral presentation
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The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot
Eunju Ko (Speaker), Minjee Chung (Speaker) & Heerim Joung (Speaker)
2017 Jul 7Activity: Talk or presentation types › Oral presentation
Press/Media
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Investigators at Yonsei University Report Findings in CDC and FDA (Don't Touch the Merchandise! Factors Associated With Consumer Preference for Contact Free Shopping)
23/1/2
1 item of Media coverage
Press/Media: Press / Media
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