Research output per year
Research output per year
Fingerprint
Dive into the research topics where Eunju Ko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Does fashion week enhance city brand equity? The impact of fashion destination experience on e-WOM and revisit intention
Cho, M. & Ko, E., 2025, (Accepted/In press) In: Tourism Review.Research output: Contribution to journal › Article › peer-review
-
The impact of digital fashion marketing on purchase intention
Mao, J., Xu, X., Han, J. & Ko, E., 2025 Jan 2, In: Asia Pacific Journal of Marketing and Logistics. 37, 1, p. 210-235 26 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory
Cho, M., Ko, E. & Taylor, C. R., 2025, In: Journal of Global Fashion Marketing. 16, 1, p. 1-17 17 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Does consumer knowledge about sustainable-fashion impact intention-to-buy?
Han, J., Woodside, A. G. & Ko, E., 2024 Nov 14, In: Asia Pacific Journal of Marketing and Logistics. 36, 10, p. 2390-2410 21 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Does Luxury Fashion Shape Consumers’ Perception Differently in the Real World Versus the Metaverse? A Comparative Study on Wearer Evaluation
Um, H., Ko, E., Cho, M. & Do, B., 2024, (Accepted/In press) In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus)
Prizes
-
-
-
-
Best Conference Paper Award
Ko, E. (Recipient), Bell, D. (Recipient), Takahashi, I. (Recipient), Wagner, U. (Recipient), Burns, D. (Recipient) & Deans, K. R. (Recipient), 2012 Jul 21
Prize
-
Activities
- 195 Oral presentation
-
Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency
Ko, E. (Speaker), Joung, H. (Speaker) & Kim, J. Y. (Speaker)
2017 Nov 11Activity: Talk or presentation types › Oral presentation
-
The effects of individual differences on the acceptance of design innovation based on technology acceptance model
Ko, E. (Speaker), Chung, J. (Speaker), Han, J. (Speaker) & Kim, S. J. (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
-
Understanding fashion consumer’s information adopting and decision making process of sustainable fashion products in social media platform: A cross-cultural study between South Korea and China
Ko, E. (Speaker) & Kong, H. M. (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
-
The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers
Ko, E. (Speaker) & Han, J. (Speaker)
2017 May 25Activity: Talk or presentation types › Oral presentation
-
Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion
Ko, E. (Speaker), Gogichaishvili, T. (Speaker) & Chun, E. (Speaker)
2017 May 25Activity: Talk or presentation types › Oral presentation