Research output per year
Research output per year
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Dive into the research topics where Eunju Ko is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Contactless marketing management of fashion brands in the digital age
Cho, M., Yun, H. & Ko, E., 2023 Aug, In: European Management Journal. 41, 4, p. 512-520 9 p.Research output: Contribution to journal › Article › peer-review
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Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping
Jeong, D., Ko, E. & Taylor, C. R., 2023 Jan, In: Journal of Business Research. 154, 113261.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms
Park, Y., Ko, E. & Do, B., 2023, (Accepted/In press) In: Asia Pacific Journal of Marketing and Logistics.Research output: Contribution to journal › Article › peer-review
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Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
Wang, Y., Ko, E. & Wang, H., 2022 Jan 3, In: Asia Pacific Journal of Marketing and Logistics. 34, 1, p. 110-131 22 p.Research output: Contribution to journal › Article › peer-review
40 Citations (Scopus) -
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products
Pang, W., Ko, J., Kim, S. J. & Ko, E., 2022 Nov 22, In: Asia Pacific Journal of Marketing and Logistics. 34, 10, p. 2149-2164 16 p.Research output: Contribution to journal › Article › peer-review
20 Citations (Scopus)
Prizes
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Best Conference Paper Award
Ko, Eunju (Recipient), Bell, David (Recipient), Takahashi, Ikuo (Recipient), Wagner, Udo (Recipient), Burns, Davis (Recipient) & Deans, Kenneth R (Recipient), 2012 Jul 21
Prize
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Activities
- 195 Oral presentation
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Sustainable food consumption as luxury fashion: Insights from the organic market in South Korea
Eunju Ko (Speaker), Ilaisaane Fifita (Speaker), Dayun Hong (Speaker), Yuri Seo (Speaker) & Denise Conroy (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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Sustainable Message Appeal of Luxury Fashion Brands
Eunju Ko (Speaker), Jihye Yu (Speaker), Wei Jiang (Speaker) & Eunha Chun (Speaker)
2017 Dec 5Activity: Talk or presentation types › Oral presentation
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Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram
Eunju Ko (Speaker), Jihye Yu (Speaker) & Wei Jiang (Speaker)
2017 Jul 8Activity: Talk or presentation types › Oral presentation
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Consumer Behavior of Virtual Reality Culture Marketing
Eunju Ko (Speaker) & Jaesuk Jung (Speaker)
2017 Dec 5Activity: Talk or presentation types › Oral presentation
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The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers
Eunju Ko (Speaker) & Jinghe Han (Speaker)
2017 May 25Activity: Talk or presentation types › Oral presentation
Press/Media
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Investigators at Yonsei University Report Findings in CDC and FDA (Don't Touch the Merchandise! Factors Associated With Consumer Preference for Contact Free Shopping)
23/1/2
1 item of Media coverage
Press/Media: Press / Media
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