* Yonsei World 2% Researchers

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2016
Luxury brand strategies and customer experiences: Contributions to theory and practice
Ko, E., Phau, I. & Aiello, G., 2016 Dec 1, In: Journal of Business Research. 69, 12, p. 5749-5752 4 p.
Research output: Contribution to journal › Special issue › peer-review
81 Citations (Scopus)
2015

Introduction to the special issue on product development and performance in the global environment
Ko, E., 2015 Mar 1, In: Journal of Product Innovation Management. 32, 2, p. 173-174 2 p.
Research output: Contribution to journal › Special issue › peer-review
2012
Fashion marketing of luxury brands: Recent research issues and contributions
Ko, E. & Megehee, C. M., 2012 Oct, In: Journal of Business Research. 65, 10, p. 1395-1398 4 p.
Research output: Contribution to journal › Special issue › peer-review
93 Citations (Scopus)
Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances
Ko, E. & Ingram, W. R., 2012 Nov, In: Journal of Business Research. 65, 11, p. 1523-1524 2 p.
Research output: Contribution to journal › Special issue › peer-review
2 Citations (Scopus)
2008
Marketing research in Korea: Special joint issue of journal of business research and journal of the Korean academy of marketing science
Ko, E. & Cardon, P. W., 2008 Jan, In: Journal of Business Research. 61, 1, p. 1-3 3 p.
Research output: Contribution to journal › Special issue › peer-review

Research output