College of Ecology

Activities

Activities per year 2010 2010 2012 2013 2014 2015 2017 2017

• 195 Oral presentation

Activities per year

Search results

• How to increase the effectiveness of environmental claim types for fashion brand’s online video advertising

  Ko, E. (Speaker), Gogichaishvili, T. (Speaker) & Kong, H. M. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• How do our brains process sustainability? Investigating cognitive mechanism of sustainable fashion consumption

  Ko, E. (Speaker), Choi, H. (Speaker), Kim, D. (Speaker), Lee, E. J. (Speaker), Han, J. (Speaker) & Kim, K. H. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers

  Ko, E. (Speaker) & Han, J. (Speaker)

  2017 May 25

  Activity: Talk or presentation types › Oral presentation

• Sustainable Marketing Activities of Traditional Market and Brand Loyalty

  Ko, E. (Speaker) & Jung, J. (Speaker)

  2017 May 25

  Activity: Talk or presentation types › Oral presentation

• Neural correlates of sustainable consumption: An fMRI investigation

  Ko, E. (Speaker), Kim, K. H. (Speaker), Choi, H. (Speaker), Kim, D. H. (Speaker) & Lee, E. J. (Speaker)

  2017 Nov 11

  Activity: Talk or presentation types › Oral presentation

• Consumer Behavior of Virtual Reality Culture Marketing

  Ko, E. (Speaker) & Jung, J. (Speaker)

  2017 Dec 5

  Activity: Talk or presentation types › Oral presentation

• The role of luxury brand's conversational agents: Comparison between face-to-face and chatbot

  Ko, E. (Speaker), Chung, M. (Speaker) & Joung, H. (Speaker)

  2017 Jul 7

  Activity: Talk or presentation types › Oral presentation

• Claim specificity types of green fashion demarketing advertising and perceived effectiveness of green products

  Ko, E. (Speaker), Kim, S. (Speaker) & Chung, M. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• Sustainable marketing activities of traditional markets: A fsQCA approach

  Ko, E. (Speaker) & Jung, J. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• The effects of visual appeal and color types in green fashion advertising on Instagram

  Ko, E. (Speaker), Jiang, W. (Speaker) & Choi , J. (Speaker)

  2017 Nov 11

  Activity: Talk or presentation types › Oral presentation

• Examining the perceived value and consumer’s response to sustainable fashion marketing by the message types of information transparency

  Ko, E. (Speaker), Joung, H. (Speaker) & Kim, J. Y. (Speaker)

  2017 Nov 11

  Activity: Talk or presentation types › Oral presentation

• Sustainable Message Appeal of Luxury Fashion Brands

  Ko, E. (Speaker), Yu, J. (Speaker), Jiang, W. (Speaker) & Chun, E. (Speaker)

  2017 Dec 5

  Activity: Talk or presentation types › Oral presentation

• The effects of individual differences on the acceptance of design innovation based on technology acceptance model

  Ko, E. (Speaker), Chung, J. (Speaker), Han, J. (Speaker) & Kim, S. J. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• A review on the usage of Chatbots to enhance communication in online environment

  Ko, E. (Speaker) & Chung, M. (Speaker)

  2017 Nov 11

  Activity: Talk or presentation types › Oral presentation

• Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion

  Ko, E. (Speaker), Gogichaishvili, T. (Speaker) & Chun, E. (Speaker)

  2017 May 25

  Activity: Talk or presentation types › Oral presentation

• Examining the Effectiveness of Conversational Agents Marketing Efforts on Customer Loyalty

  Ko, E. (Speaker) & Chung, M. (Speaker)

  2017 Dec 5

  Activity: Talk or presentation types › Oral presentation

• Sustainable food consumption as luxury fashion: Insights from the organic market in South Korea

  Ko, E. (Speaker), Fifita, I. (Speaker), Hong, D. (Speaker), Seo, Y. (Speaker) & Conroy, D. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• The influence of fashion market’s attributes on customer equity: Focused on Dongdaemun fashion market

  Ko, E. (Speaker), Seok, H. (Speaker) & Jung, J. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• Color research trends: Multi-disciplinary approach

  Ko, E. (Speaker), Nam, H. D. (Speaker), Jin, K. (Speaker), Kwon, S. (Speaker), Sung, J. (Speaker), Shin, D. (Speaker) & Yeo, J. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• The effect of exhibition experience on satisfaction, eWOM and brand image: Focus on luxury fashion brand

  Ko, E. (Speaker), Yu, J. (Speaker) & Park, J. (Speaker)

  2017 Nov 11

  Activity: Talk or presentation types › Oral presentation

• Perceived Consumption Value and eWOM in Upcycling Fashion

  Ko, E. (Speaker), Jiang, W. (Speaker), Yu, J. (Speaker) & Chun, E. (Speaker)

  2017 May 25

  Activity: Talk or presentation types › Oral presentation

• Understanding fashion consumer’s information adopting and decision making process of sustainable fashion products in social media platform: A cross-cultural study between South Korea and China

  Ko, E. (Speaker) & Kong, H. M. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• The effects of sustainable fashion knowledge on benefit, risk, customer perceived value and behavioral intention

  Ko, E. (Speaker) & Han, J. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram

  Ko, E. (Speaker), Yu, J. (Speaker) & Jiang, W. (Speaker)

  2017 Jul 8

  Activity: Talk or presentation types › Oral presentation

• Consumer adoption intention of virtual reality for K-fashion show

  Ko, E. (Speaker), Jung, J. (Speaker) & Wang, Y. (Speaker)

  2017 Nov 11

  Activity: Talk or presentation types › Oral presentation

• Relationship among brand personality, attitude, satisfaction and revisit intention in Dongdaemun fashion market: Focus on cultural dimension of sustainability

  Ko, E. (Speaker), Seok, H. (Speaker) & Chun, E. (Speaker)

  2016 Nov 12

  Activity: Talk or presentation types › Oral presentation

• Influence of cultural art policy upon consumer and company in global fashoin city

  Ko, E. (Speaker), Jeong, D. (Speaker) & Chun, E. (Speaker)

  2016 Jul 22

  Activity: Talk or presentation types › Oral presentation

• A study on advertising effect of hashtag in SNS advertising: Focusing on SPA brands

  Ko, E. (Speaker), Shin, J. (Speaker), Chae, H. (Speaker) & Gogichaishvili, T. (Speaker)

  2016 Jul 23

  Activity: Talk or presentation types › Oral presentation

• The antecedents of channel integration in fashion industry: Organization strategic orientation, organizational structure, channel strategies

  Ko, E. (Speaker), Lee, M. (Speaker) & Jeong, D. (Speaker)

  2016 Jul 22

  Activity: Talk or presentation types › Oral presentation

• The effects of sustainable knowledge level on perceived benefit, behavioral intention: Focus on Korean and Chinese consumers

  Ko, E. (Speaker), Han, J. (Speaker) & Lee, M. (Speaker)

  2016 Nov 12

  Activity: Talk or presentation types › Oral presentation

• Video advertising for luxury brands

  Ko, E. (Speaker), Gogichaishvili, T. (Speaker), Jung, J. (Speaker) & Chun, E. (Speaker)

  2016 Jul 22

  Activity: Talk or presentation types › Oral presentation

• Sustainable fashion product development using the PLM apporach

  Ko, E. (Speaker), Han, J. (Speaker), Chun, E. (Speaker) & Lee, M. (Speaker)

  2016 Jul 23

  Activity: Talk or presentation types › Oral presentation

• Changing consumer attitude towards sustainable fashion: A balance theory approach

  Ko, E. (Speaker), Han, J. (Speaker) & Seo, Y. (Speaker)

  2016 Jul 23

  Activity: Talk or presentation types › Oral presentation

• A cross cultural study of eWOM in sustainable fashion: South Korea, Japan and China

  Ko, E. (Speaker) & Kong, H. M. (Speaker)

  2016 Nov 12

  Activity: Talk or presentation types › Oral presentation

• Perceived value of sustainable fashion products and willingness to diffuse positive e-WOM information

  Ko, E. (Speaker) & Kong, H. M. (Speaker)

  2016 Jul 23

  Activity: Talk or presentation types › Oral presentation

• Effects of sustainable marketing activities upon visiting intention in traditional market

  Ko, E. (Speaker), Jung, J. (Speaker) & Chun, E. (Speaker)

  2016 Nov 12

  Activity: Talk or presentation types › Oral presentation

• Role of eWOM in up-cycling fashion products

  Ko, E. (Speaker), Jiang, W. (Speaker), Yu, J. (Speaker) & Chun, E. (Speaker)

  2016 Nov 12

  Activity: Talk or presentation types › Oral presentation

• How consumer’s review on beauty mobile application affects perceived information authencity, brand attitude, purchase intention and electronic word-of-mouth(E-WOM)

  Ko, E. (Speaker), Seok, H. (Speaker), Chung, M. (Speaker) & Chun, E. (Speaker)

  2016 Jul 23

  Activity: Talk or presentation types › Oral presentation

• Multi-channel attributes of traditional market fashion brands

  Ko, E. (Speaker), Ko, J. (Speaker) & Kong, H. M. (Speaker)

  2016 Jul 23

  Activity: Talk or presentation types › Oral presentation

• Shopping mall attributes on customer equity

  Ko, E. (Speaker), Zhang, T. (Speaker), Han, J. (Speaker) & Jiang, W. (Speaker)

  2016 Jul 23

  Activity: Talk or presentation types › Oral presentation

• The influence of design innovation attributes on perceptions, attitudes, and purchase intentions among designers and consumers

  Ko, E. (Speaker), Chung, J. (Speaker) & Han, J. (Speaker)

  2016 Jul 23

  Activity: Talk or presentation types › Oral presentation

• 친환경 패션 광고 메시지 유형 별 광고 효과.

  Ko, E. (Speaker) & Kim, M. (Speaker)

  2015 Nov 7

  Activity: Talk or presentation types › Oral presentation

• Perceived Values of 3D Printing Technology and Acceptance Intention.

  Ko, E. (Speaker), Han, J. (Speaker) & Park, S. (Speaker)

  2015 Aug 14

  Activity: Talk or presentation types › Oral presentation

• Exploratory research of sustainable fashion: Perception of consumers and experts.

  Ko, E. (Speaker), Lee, M. (Speaker), Han, J. (Speaker) & Chun, E. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• Hashtag's Influence on Fashion brand Equity

  Ko, E. (Speaker), Shin, J. (Speaker) & Chae, H. (Speaker)

  2015 May 27

  Activity: Talk or presentation types › Oral presentation

• The effects of sustainability marketing and cost management activities of fashion brands on competitive advantage and performance.

  Ko, E. (Speaker), Choi, I. (Speaker) & Kong, H. M. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• The Effects of Co-production, Co-innovation and Value Co-creation upon Customer Equity in Traditional Market.

  Ko, E. (Speaker) & Yong, S. (Speaker)

  2015 Aug 14

  Activity: Talk or presentation types › Oral presentation

• The effects of store attributes on customer equity: Case of fashion shopping malls in traditional market.

  Ko, E. (Speaker), Zhang, T. (Speaker), Chae, H. (Speaker) & Kong, H. M. (Speaker)

  2015 Dec 2

  Activity: Talk or presentation types › Oral presentation

• Resources, capabilities, and sustainable competitive advantage in a traditional fashion market: Focus on customer equity.

  Ko, E. (Speaker) & Yong, S. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation

• Effects of design innovation attributes on customer value in developing fashion items using 3D printing technology.

  Ko, E. (Speaker) & Han, J. (Speaker)

  2015 Nov 14

  Activity: Talk or presentation types › Oral presentation