The Effects of Brand Identity on Brand Equity in SNS (The effects of media and pseudo-interpersonal connections on human brands)

  • Ko, E. (Speaker)
  • Hyeonyoung Choi (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2012 May 23
Event titleEuropean Marketing Academy Conference
Event typeConference
LocationLisbon, PortugalShow on map
Degree of RecognitionInternational