Luxury fashion brand’s sustainable message appeal strategies and brand authenticity in Instagram

  • Ko, E. (Speaker)
  • Jihye Yu (Speaker)
  • Wei Jiang (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2017 Jul 8
Event titleGlobal Fashion Management Conference
Event typeConference
LocationVienna, AustriaShow on map
Degree of RecognitionInternational