Luxury Fashion Brand's Perceived Social Media Marketing Activities: How Do They Affect Customer Equity and Purchase Intention?

  • Ko, E. (Speaker)
  • Jiyoung Kim (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2010 Sept 11
Event titleGlobal Marketing Conference
Event typeConference
LocationTokyo, JapanShow on map
Degree of RecognitionInternational