Global Consumers’ Attitude and Purchase Intention toward Korean Traditional Culture - Focused on the impact of Consumer Factor, Marketing Factors and Authenticity

  • Ko, E. (Speaker)
  • Seulgi Lee (Speaker)
  • Haesung Whang (Speaker)
  • Raffaele Donvito (Speaker)

Activity: Talk or presentation typesOral presentation

Period2012 Dec 1
Event titleKSMS International Conference
Event typeConference
LocationSeoul, Korea, Democratic People's Republic ofShow on map
Degree of RecognitionInternational