Consumer perception on technololgy and cultural convergence marketing activities of a fashion brand: focused on determinants of adoption.

  • Ko, E. (Speaker)
  • Haesung Whang (Speaker)

Activity: Talk or presentation types › Oral presentation

Period2015 Jun 25
Event titleGlobal Fashion Management Conference
Event typeConference
LocationFlorence, ItalyShow on map
Degree of RecognitionInternational