A Cross-Cultural Research of Consumer's Perception of Luxury Brand by Storytelling Methodology - Focusing on Korean and Chinese Market

  • Ko, E. (Speaker)
  • Sunghwa Yong (Speaker)
  • Ting Zhang (Speaker)

Activity: Talk or presentation typesOral presentation

Period2013 May 25
Event titleKSMS Spring International Conference
Event typeConference
LocationKorea, Democratic People's Republic ofShow on map
Degree of RecognitionInternational